richelle veñegas

Chachi

Objective

To create packaging for a modern tequila company that is rooted in the vibrant culture of Jalisco, Mexico, where Jarabe Tapatio (The Mexican Hat Dance) originated. 

Solution

The tall, slim bottle complements the playful, sensual and elegant personality of the tequila. The double-sided label evokes the dancer’s dress moving across the floor and carries the message: “Make it part of the dance.” 

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